I hope you found lesson two
informative and now have a basic understanding of the benefits
associated with using PLR content versus writing your own.
Today we are going to talk about the terms of usage often associated
with PLR content so that you can be prepared before you begin
purchasing it.
As I mentioned in your last lesson, you must be aware of terms of use that
come with each PLR product that you purchase.
You must keep in mind that copyright laws automatically go into effect whenever a new piece of
content is created.
So when the seller conducts the transaction that includes PLR content,
you have to read and be aware of what their terms are and adhere to
them.
If you don’t, you can find yourself in a world of trouble.
Let’s take a look at some of the things that sellers decide on when
creating license terms for their content:
Sell or cannot sell?
Sellers have the power to decide whether or not they will allow you to
sell the PLR package that you purchase from them to others. They can
also dictate whether or not you can pass the license on to your own
customers.
Most of the time this will be allowed with certain conditions applied.
Package or bundle?
Sellers have the power to decide whether or not they will allow you to
package or bundle the products that you purchase from them with other
products or services.
For instance, some sellers may allow you to
package their product with no more than five other products and sell
them as a bundle.
While others will place no limits on how many products
that you bundle together.
Changing the content?
Sellers have the power to decide whether or not they will allow you to
change the content. As we have discussed before this is pretty much a
given because it is the purpose of PLR content.
To give you the ability to make it unique and maximize your profits from the content.
Give it away?
Sellers have the power to decide whether or not they will allow you to
give any part of the PLR content away for free. Some sellers choose to
opt-out of this option because they feel that it will devalue the content.
While others will allow you to give some or all of the content away as a
lead generator.
Offered as a bonus?
Sellers have the power to decide whether or not they will allow you to
offer the PLR content that you purchase from them as a bonus for other
products that you sell. Some sellers prefer not to do this because just
like giving it away they feel will also devalue the content.
Add to membership sites?
Sellers have the power to decide whether or not they will allow you to
their content into a membership site.
Again, some sellers don’t mind if you offer their content to your members at no additional cost,
while some will only allow you to do this if you have a paid membership or
charge a certain amount.
Pass along the rights?
Sellers have the power to decide whether or not they will allow you to
sell resale and/or master resale rights to the products that they create.
There are some sellers that will allow you to sell the rights to others,
some that will not and others that will let you create your own license
terms if you modify the content by fifty percent or more.
Selling private label rights?
Sellers have the power to decide whether or not they will allow you to
sell the private label rights that you purchase from them to your
customers. Often, this is not allowed because it takes money out of the
sellers pocket, but sometimes you will find exceptions.
For instance, there are PLR wholesalers that will allow you to pass the PLR license on to
your customers, but not allow your customers to do the same.
Auction Sites?
Sellers have the power to decide whether or not they will allow you to
sell their products on auction sites. Many sellers don’t allow selling
on sites like eBay, etc. because it can also cause devaluing of the
content.
For instance, when someone sells a product on an auction site
for $.99 the value of the content plummets.
Unrestricted private label rights?
There are also times when the seller will offer what is called unrestricted
private label rights. It doesn’t happen very often, but when it does, that
means you’re free to distribute or change the PLR content in any way
you choose.
Now with these terms in mind, you can decide which products will work
best for you and provide the most profits for your business before you
buy them.
That’s it for today’s lesson. In your next lesson we will be talking more
about the different types of private label content.
What to Do Next: Sample a Free 5-Pack of Articles.
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Publish and monetize them and do not forget your traffic plan! PLR short articles can conserve you a lot of time, so use them to your benefit.
