Imagine going through all the work to create an online course – and then nobody buys. Not good, right? So let’s talk about what your course needs to make it sell.
What you have to remember is that knowledge empowers people. People want to use that information to transform themselves and by default, their lives, by learning something new. The goal of your online course is to help guide them through that transformation process by making the learning part easy..
The Secret: Your course topic should be something that you absolutely love doing. If you are not enthusiastic about your subject, it will become obvious very quickly, and your training will end up being about as engaging as a bad comedian.
A step-by-step system on how to do something.
Not only will you teach how to accomplish something, but it should also do it in an easy to follow step 1, step 2, etc. system.
The big benefit
what will they be able to do once they’ve gone through your course? What’s the big payoff, the concrete result they can expect? If you can’t show a big (HUGE!) and desired benefit from taking your course, then your course won’t sell.
Proven results.
Demonstrate that by using your course – or the system taught within the course – someone had success and attained the results you’re promising. That person can be you, by the way. This is proof that your course works.
If you know your system works but you don’t have proof, you can get it once you complete your course and get a handful of people to take the course and become your case studies. To speed up the process you can let your case studies in for free on the condition they give a review.
The online course platform ‘Teachable’ cites data that instructors who have made income using their site average more than $5, 000 from their courses.
Contrast that to most bloggers and YouTubers who won’t make more than a $100 a month.
Smartly niched
As with any information product, you’re not trying to sell it to the whole world. Pick a niche and be specific on who you are targeting, what problem you are solving and what you’re going to help them achieve.
As with any other product, the more niched it is, the more you can generally sell it for. If you have a course on marketing for small business, you can charge a good price.
But if your niche that course even more and target just dentists or chiropractors or art galleries, you can charge a whole lot more. This also makes it easier to find your target audience and easier to convert them as well.
But on the downside, your target audience is also a lot smaller, so you’ll want to weigh the pros and cons of how much you want to niche.
The important detail to understand is that when it comes to validating your product, is that you’re looking for people who will pay for that information. You can send out surveys and ask around, but the problem is that you’ll often encounter a lot of people who’ll say that they’d “might be interested” in what you’re offering.
So how do you get past that?
One of the best ways is to do a ‘smoke test’, meaning you offer your course for sale before it’s even completed.
One of the benefits of this is that your customers will help you create your course by asking questions. This will help you build a consensus of what you need to be teaching.
Ideally, in this case, you might create a generic course for all small business owners and then start creating advanced courses for specific industries.
Online learning and training have become an important part of our society. Creating and selling courses online can be quite profitable with many people making a good living.
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